Planning for long-term care expenses — as a family

Thursday, November 14, 2019

2:00 PM EST | 11:00 AM PST

60 minutes

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Financial professionals project that clients who experience an unplanned long-term care event may spend their savings 2 to 3X faster than anticipated. Leverage this webinar to help your clients protect against this risk and gain new insights on the importance of including a long-term care plan in your client’s overall retirement strategy. You’ll gain an increased awareness of how a long-term care event impacts your clients and their loved ones, learn new strategies for initiating a LTC conversation and funding options that can help your clients mitigate their risks while feeling confident about the future.



Florrie Willis Headshot

Florrie Willis
AVP, Divisional Sales Manager
Lincoln Financial

Florrie joined Lincoln Financial in August of 2002 and the MoneyGuard® team in April 2010. She has 17+ years of experience in the financial services industry.

In her current capacity as MoneyGuard Divisional Sales Manager, Florrie helps financial advisors create strategies to reduce the impact of long-term care expenses on client assets.

Prior to this position, Florrie served as a MoneyGuard External Wholesaler in Central Florida, and then a Senior Account Manager in Lincoln’s Relationship Management Group. Florrie is a graduate of Lincoln’s Professional Development Program and was also named to Lincoln’s Wall of Fame in 2019, recognizing her as one of Lincoln’s top wholesalers over her career.

Florrie holds FINRA Series 6, 66 and 63, Series 26 registrations, and state life and health licenses. She received a BA in Urban Studies from The University of Pennsylvania. Florrie lives in Tampa with her husband, Patrick, and two girls, Georgie (7) and Annabelle (5). In her free time,

Florrie enjoys spending time with family and friends, yoga and also serves as a Board Member of the Trustee Foundation for the Boys and Girls Club of Tampa Bay.

Robert Huebscher Headshot

Robert Huebscher
CEO and Founder
Advisor Perspectives