Crawling Towards CRM Cohesion: The Case for Patient Planning

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Think about the different houses on your block. Chances are each house is different, with its own unique features, materials, and architectural styles. Even if the houses look the same, the land they’re built on is not.

We can use this as an analogy for firms that are implementing client relationship management (CRM) systems. Although there are widely accepted and adopted best practices within the wealth management profession, technological needs – and the tolerance for change – vary greatly from firm to firm. Any technology will need to be introduced and implemented in such a way that it doesn’t overwhelm or deter the people who will be using it.

Due to the complexity of this process and the human capital component, a blueprint is required. You wouldn’t buy a plot of land and start building without first clearing the natural obstructions, assessing the zoning restrictions, and determining whether you can hook up to local utilities. Likewise, failing to plan before you buy technology and integrate it into your existing tech stack is a dangerous undertaking.

If you’re a wealth manager looking to purchase CRM software, consider a few essential items to set yourself up for seamless integration and tech stack success.