How to Choose the Best Stock Photos

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

You’ve heard the adage – “A picture is worth a thousand words.” Images are a powerful and effective communication tool, which is why using the right pictures in your marketing is so important. When marketing your business as an independent financial advisor, the images you use to represent your firm create an impression of your brand in the minds of your clients and prospects. In most cases, those images will be stock photography.

Stock photos are the most popular choice for financial advisor websites, blog content, social media, and printed marketing collateral. While some cases call for custom photoshoots, stock imagery is typically the most economical and convenient option.

If you’re unfamiliar with the term, stock photographs are pictures taken by a photographer without a particular client or project in mind. The photos are then licensed and typically sold for a fee to be used by the licensee on their websites, marketing materials, or other permitted applications.

But not all stock photography is created equal, and choosing the wrong photos will convey the wrong message. What do you need to know about selecting the best stock photos to support your marketing strategy?