How to Stop Prospects from "Ghosting" You

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What could be worse than having a qualified prospect slip through your fingers and vanish?

You did everything right in the initial conversation.

You were friendly, gave them great information, and you didn’t pressure them to move forward.

But at the end they said:

Thank you so much for your time. Let me think about it, and if I’m interested, I’ll get back to you.

This is what I call the “kiss of death.”

Every advisor has a bunch of these prospects sitting in their database from the last three to six months.

What do you do with them?

Do you let them go, or do you chase them and hope they’ll have a revelation that you’re the one for them?

It’s a dilemma, because you know you can help them, but you don’t want to be perceived as chasing them.